How we write and publish a blog post

Open the Blog Topics list. Pick a topic that's been agreed with Rachel and is next in the queue. Check if it's a Founder (F) or Agency (A) audience post — this affects tone and examples.

Update the status column to "Drafting" and add today's date in the Started column. This stops anything getting lost month-to-month.

Each post needs 1 primary keyword plus 3-5 secondary keywords. Pull these from the SEO seeds sheet.

• Primary keyword: the exact phrase someone would Google. Goes in title, first 100 words, one subheading, meta description.
• Secondary keywords: 3-5 supporting phrases, including Reddit language where it fits (audience fatigue, pause losers, ROAS dropped).

Write these into your draft doc before you start. Locking them in now prevents rework later.

Open the Competitors & Inspiration doc. Skim how others frame the same topic. The goal isn't to copy, it's to find an angle they're missing or doing badly. That's where The Peach System's edge sits: real ad-account experience.

Open Claude.ai in a new tab. Start a new chat. Paste in:

• Your topic
• The audience (F or A)
• Your primary keyword and 3-5 secondary keywords
• A link to the Ramadan post as the style reference
• A request for a 1,200-1,800 word draft with question-based section headings

Ask Claude to: include the primary keyword in the title, first 100 words, one subheading, and meta description. Cite stats with named sources only. End with a soft connection to The Peach System or The Digital Peach, no hard sell.

Read what Claude returns. Ask for specific improvements:

• "Tighten the opening, it's too generic"
• "Suggest 3 alternative headlines under 70 characters"
• "Remove any statistics that aren't from a named source"
• "This paragraph feels textbook, make it feel like real ad-account experience"

Copy Claude's draft into a new Google Doc. This is where the real value-add happens. Work through it section by section.

• Replace generic statements with specific examples from real ad accounts
• Apply UK English spelling (optimisation, personalised, behaviour, colour)
• Remove any em dashes
• Strip italics from body copy
• Add Rachel's voice: direct, practical, written from inside live ad accounts
• Keep technical accuracy where Claude got it right, don't rewrite for the sake of it

Share the doc with comment access. Tag Rachel in Slack or email with:

• Link to the doc
• Topic, primary keyword, audience (F or A)
• Specific questions you want her input on

Rachel reviews and leaves inline comments. Default to async. No meeting unless something significant needs discussing.

Address each comment. If something is unclear, ask in the comment thread before guessing. Resolve comments as you go so Rachel can see what's done.

One careful read-through. Check:

• Spelling and grammar
• Sentences that run too long or repeat themselves
• UK English consistency
• No em dashes
• No italics in body
• Primary keyword in title, first 100 words, and at least one subheading
• Word count between 1,200 and 1,800

Find or create a cover image. Ideal: 1200x630 px, JPG or PNG, under 500KB.

• Open the Cloudflare R2 dashboard
• Navigate to the blog-post-images folder
• Upload with a lowercase, hyphenated filename (no spaces, no apostrophes)
• Copy the public URL: https://pub-55dc34ad0599416491f4a8065aa34c72.r2.dev/blog-post-images/your-image.jpg
• Save it for the next step

Open a new Claude.ai chat. Click "Copy prompt" below, paste it into Claude, replace [PASTE THE DRAFT HERE] with your finished Google Doc content, and send.

Claude returns formatted markdown with frontmatter, headings, and house style applied. Fill in any placeholders (cover image URL, alt text, category, date).

You are helping convert a finished blog post into a markdown file for The Peach System Blog. The Peach System is The Digital Peach's Meta Ads intelligence platform, serving e-commerce brands and agencies in the UAE and globally.

Use this exact frontmatter structure at the top:

---
title: "Headline under 70 characters"
description: "120-160 characters, used for SEO meta description and homepage card"
publishDate: YYYY-MM-DD
author: "Rachel Lindsay"
category: "Choose ONE: Meta Ads, Attribution, Creative Strategy, Agency Ops, CRO"
readTime: "X min read"
coverImage: "https://pub-55dc34ad0599416491f4a8065aa34c72.r2.dev/blog-post-images/[filename]"
coverAlt: "Describe the image"
featured: false
draft: true
keywords: ["keyword one", "keyword two", "keyword three"]
---

STYLE RULES:
- No em dashes. Use commas or full stops.
- No italics in body copy.
- No fabricated metrics or testimonials.
- UK English spelling (optimisation, personalised, behaviour, colour).
- Short paragraphs of 2-4 sentences.
- Use ## for main section headings, ### for sub-headings.
- Cite statistics with named sources.
- Soft close, no hard sell.

WHAT TO DO:
1. Read the draft below.
2. Generate frontmatter. Leave placeholders where info is missing.
3. Format the body using markdown.
4. Do not change the substance. Only format and polish.
5. Return the complete markdown file ready to paste into GitHub.

REFERENCE STYLE: The Ramadan Meta Ads post at https://blog.thepeachsystem.com/ramadan-meta-ads-uae is the tone and structure to match. Question-based section headings, short paragraphs, attributed statistics, practical advice from inside live ad accounts.

NOW CONVERT THE FOLLOWING DRAFT INTO MARKDOWN:

[PASTE THE DRAFT HERE]

Send Rachel a message containing:

• The complete markdown file (paste directly or attach as .md)
• Suggested filename in lowercase-with-hyphens.md format
• The R2 link to your cover image
• Any notes (time-sensitive content, specific publish date, etc.)

Update the Blog Topics sheet: change status from "Drafting" to "With Rachel" and add the Google Doc draft link in the notes column.

Rachel commits to GitHub and publishes. Cloudflare auto-deploys. Post is live in 2-3 minutes. Rachel updates the sheet to "Published" with the live URL when it ships.