Meta Ads Onboarding

The Meta Ads onboarding workflow. Ten phases across five internal owners, tracked against the same Planted / Ripening / Ready status the client sees in their portal.

Launch target
Day 7From kickoff
Onboarding closes
Day 14Post-launch

The paid ads strategist, exec, and designer work in parallel. Phase 8 (campaign build) is locked until Phase 4 (tracking) is Ready.

Roles

Three internal owners, plus the client. The Paid Ads Strategist owns the technical Meta work. Exec owns client comms, competitor research, briefing, and project chasing. The Designer owns the style guide and creative. Rachel signs off on strategy and pre-launch. Use the role tabs below to filter to your items.

Working with AI

Every AI-assisted item has a verification field where the owner records what they cross-checked against source data. Cross-checking is required, not optional.

Timeline overview

The 10 phases at a glance. Same Planted / Ripening / Ready status the client sees in their portal. Click any phase to jump to its detail.

Showing all items. Switch tabs to filter by owner.

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Syncing with the team.