Design & Branding
Establishes the brand before any creative is made. Immersion, Brand Foundation approved by the client, direction, one proof asset, then the component system. Style Guide route if they have no usable brand, Brand Translation if their guidelines do not cover social and ads.
Design cannot start until the Foundation is approved, and no system is built until one asset passes.
~1-2 weeks
7 phases · client approves at two gates
Soon
Creative production
Brief, design, review, and ship creatives for client campaigns. The recurring monthly cycle, run against the brand system produced in Design & Branding.